6. With all the other 4-factor-based Personality assessments out there, why did you come up with Personality I.D.®?

Our co-founder, Larry Burkett, noted that during the many years that he was counseling businesses and families on their finances, he frequently observed employees in jobs that did not match their personalities. It concerned him greatly that so many employers were not aware of their employee’s personality strengths and, therefore, were not making good use of their talents. This resulted in his vision for what is now Personality I.D.®. Additional applications were later developed for couples and marriages, families, and other non-business groups and teams.